At Timepass Games, we are passionate about helping businesses take user engagement to the next level. When we partnered with Circles, a leading telecom company with operations in Japan, Singapore, and Australia, we saw firsthand the powerful impact of seamless game integration. The results? Circles achieved an impressive 82% increase in app engagement in just 3 months, with over 30,000 active users. Here’s how we did it.

The Challenge: Scaling Engagement Across Multiple Platforms

Circles wanted to enhance their app experience by incorporating interactive features that could engage users and drive more activity. With a global footprint in Singapore, Japan, and Australia, Circles sought to integrate games that would appeal to users across various platforms (Android, iOS, and Web). The goal was clear: increase user engagement and retention while making sure the games felt like a natural extension of their platform.

The Solution: Seamless Game Integration via Timepass Games for Business

We provided Circles with a tailor-made solution through our Timepass Games for Business vertical. The integration process was quick and smooth, allowing users to start playing within minutes of the SDK being plugged into their app. Here’s how the integration worked:

1. Multi-Platform Support: Our games are available across Android, iOS, and Web, ensuring seamless access for users no matter their device.

2. Fast Setup: All Circles needed to do was plug our SDK into their mobile or web application. Within just 5 minutes, users could start playing, leading to an immediate and positive impact on app activity.

3. Real-Time Analytics: Circles was able to view user engagement, retention, and gameplay data directly on their preferred platform, offering valuable insights into what was working and where further improvements could be made.

The Results: 82% Increase in Engagement and 30,000 Active Users

The results were clear: in just three months, Circles saw an 82% increase in app engagement, with over 30,000 users actively playing the games. The games didn’t just engage users – they kept them coming back for more. Features like competitive tournaments, weekly leaderboards, and the ability to earn rewards provided users with a reason to return again and again.

With 30M+ users across 200+ top games, our platform delivered 11-minute average sessions per user, ensuring that Circles’ users were consistently engaged and entertained. The competitive spirit in the games, along with the engaging features, led to higher retention rates, which is a critical metric for any business aiming to drive long-term growth.

What Made This Partnership a Success?

Several factors made this partnership with Circles particularly successful:

• Seamless Integration: The ease of integrating our SDK into Circles’ app allowed for a smooth user experience from day one.

• Quick Time to Market: The partnership enabled Circles to launch the MVP within one month, giving them a competitive edge by rapidly adding games to their platform.

• Strong Engagement: With users spending an average of 11 minutes per session and over 30 million monthly active players, Circles experienced significant growth in user interaction.

Looking Ahead: Expanding the Impact

The success of our partnership with Circles is only the beginning. We’re excited to expand our reach to new countries and platforms, bringing fun, competitive gameplay to even more users. As we continue to innovate, we’re focused on helping businesses increase engagement, drive user retention, and deliver value to their users in a fun and interactive way.

If you’re looking to boost user engagement on your platform, whether it’s through games, competitive features, or real-time analytics, Timepass Games is here to help. We’ve made it easy to integrate exciting games on any platform, and we’re ready to help you achieve your engagement goals.

Get in touch with us today to learn how we can partner for success!